Appointment of new General Manager

Michael Davey - General Manager

Allied Forklifts is thrilled to welcome Michael Davey as our new General Manager. With a rich background spanning over 15 years in senior management roles within the materials handling, logistics, and heavy equipment sectors, Michael is perfectly poised to steer Allied Forklifts towards new horizons.

Michael’s journey over the last six years as a consultant in these industries has honed his expertise in strategic planning, financial analysis, executive coaching, and governance. His ability to lead teams through dynamic transformations has not only driven operational excellence but also nurtured strategic partnerships that have propelled businesses to new levels of success. Michael’s leadership philosophy is deeply rooted in mentoring, with a strong focus on guiding individuals towards achieving both personal and professional milestones.

Beyond his professional endeavors, Michael is a devoted father to Mason, embodying the values of family and community. His personal passions include diving, fishing, camping, sports, and art, reflecting a well-rounded individual who values both the thrill of adventure and the quiet moments of creativity.

At Allied Forklifts, we are excited about the wealth of experience and fresh perspectives Michael brings to our team. His proven track record in leading teams to success, coupled with his commitment to excellence and innovation, aligns perfectly with our mission to deliver outstanding service and solutions to our clients.

Please join us in extending a warm welcome to Michael Davey as he embarks on this new journey with Allied Forklifts. We look forward to the leadership and vision he will bring to our team, driving us forward in our commitment to excellence and community service in the materials handling and logistics industry.

Get to know Michael's vision

1. Can you share a little about your professional background and what led you to join Allied Forklifts?

With over 20 years of experience in transport logistics, mining equipment manufacturing, shipping, and green tech industries, I’ve led teams through significant transformations and driven business growth. My journey to Allied Forklifts was motivated by the opportunity to leverage my expertise in fostering strategic partnerships and delivering innovative solutions, aiming to contribute to the company’s success and further serve the WA community.

2. What excites you most about stepping into the role of General Manager at Allied Forklifts?

The most exhilarating aspect of becoming the General Manager at Allied Forklifts is the unique opportunity to blend my extensive experience in project management, business development, and renewable energy with a deep, personal connection to the company. Having known Wayne and Rachel for over 20 years, this role transcends a typical leadership position for me. Allied Forklifts is not just another company I’m joining; it’s a company whose journey I’ve closely followed and admired for decades, filled with enormous respect and personal investment in its success.

This connection adds a profound layer of pride and responsibility to my role. I’m not just here to lead; I’m here to honour and build upon the legacy that Wayne and Rachel have established. It’s an enormous privilege to be entrusted with the future of a company that feels like family, and I’m eager to leverage my skills and passion to drive our growth, enhance our operational efficiency and sustainability, and continue making Allied Forklifts a leader in the forklift industry. This role is far more than a job to me; it’s a commitment to carry forward a legacy I deeply respect and cherish.

3. How do you envision contributing to the growth and success of Allied Forklifts in your new role?

By leveraging my skills in strategic planning, customer relationship management, and lean manufacturing, I plan to identify new growth opportunities, streamline operations, and enhance customer satisfaction. My goal is to ensure Allied Forklifts remains at the forefront of the industry, providing cutting-edge solutions to our clients.

4. In what ways do you believe your experience and skills will benefit our team and the wider WA community we serve?

My extensive background in managing complex projects and driving operational excellence across various industries equips me to bring valuable insights and innovative solutions to our team. By mentoring individuals and fostering a culture of continuous improvement, I believe we can make a significant impact on the wider WA community by delivering more efficient, sustainable, and cost-effective forklift solutions.

5. What are your top priorities as you begin your journey with Allied Forklifts?

My top priorities include getting to know the team and understanding our customers’ needs, evaluating our current operations to identify areas for improvement, and developing a strategic plan to drive growth and innovation. I’m also keen on strengthening our strategic partnerships and exploring new technologies that can benefit our clients.

6. How do you plan to engage with and support our existing clients while also attracting new ones?

I plan to engage with our existing clients by ensuring we continue to provide exceptional service and support, understanding their evolving needs, and offering tailored solutions. To attract new clients, I’ll focus on showcasing our capabilities, leveraging strategic marketing, and highlighting our commitment to innovation and sustainability.

7. Can you share your perspective on the importance of customer service in the forklift industry?

In the forklift industry, exceptional customer service is crucial for building trust and loyalty. It’s about more than just transactions; it’s about understanding and anticipating customer needs, providing reliable support, and offering solutions that truly add value to their operations.

8. What trends or innovations in the forklift or material handling industry are you most excited about?

I’m particularly excited about the potential of renewable energy technologies, such as lithium battery-powered forklifts, to revolutionize the industry. These innovations not only offer operational efficiencies but also contribute to environmental sustainability, aligning with global green tech trends.

9. How do you see Allied Forklifts evolving in the next few years, and what role will you play in that evolution?

I see Allied Forklifts evolving into a leader in sustainable material handling solutions, known for its innovative approaches and exceptional service. My role will be to drive this evolution by leveraging my expertise in renewable energy and strategic partnerships, ensuring we stay ahead of industry trends and meet our clients’ future needs.

10. Lastly, what message would you like to share with the Allied Forklifts team and our valued clients as you embark on this new chapter?

I’m thrilled to be joining the Allied Forklifts team and look forward to working together to achieve our shared goals. To our valued clients, I’m committed to ensuring we continue to meet and exceed your expectations with innovative solutions and exceptional service. Let’s embark on this exciting journey together, shaping the future of material handling in WA and beyond.

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